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Welcome to Renter's Guide

A letter from the President of

Hello Apartment Hunters,

Thanks for browsing’s Essential Guide for Smart Renters.

Finding a good, reasonably-priced rental apartment in a New York Metro neighborhood that matches your personality is what living in New York is all about. In this guide, you will discover many tips to make your apartment search easier, faster and certainly less expensive. Just as important, this guide will help you GET the apartment you want - simply because you will be knowledgeable about the process and well organized during the application process.

In this guide, we will share with you everything we know about renting an apartment without using a broker. We’ve been in the New York rental business for over 30 years: For 15 of those years, we were a traditional fee-based brokerage service. Starting in 1995, however, pioneered the internet-based, no-broker-fee apartment search service, and now we’re the largest Apartment Information Vendor in New York. We had to overcome a lot of landlord and customer skepticism to demonstrate that the “No Broker Fee” search can be successful, and now we’re sharing our tips with you because we know that they work.

Some of you (the lucky ones!) will use the information in this book along with the help of and our Advisors to get leads on available properties that match your requirements and desires. Perhaps the tips in this book will inspire some of you to search for an apartment on your own. Whichever route you choose, we wish you the very best of success in your search, and health and happiness in your new home.

Email us your rental story so we can share it with others. We love hearing your success stories!


Laurence Rosenberg