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Introduction to the New York Rental Market

In New York City, almost 66% of all residents are renters, according to the 2000 US Census. This equates to an average vacancy rate of about 3% at any given time.

Because there is always intense competition for housing space, the rental market in the New York area has characteristics you won’t find anywhere else in the US.

The Role of Brokers

Unlike most places in the US, landlords in New York City rarely advertise their vacant apartments. They don’t have to spend their money on ads because real estate brokers are happy to assume that expense in exchange for being able to collect a hefty brokerage fee from the renter when a lease is signed. (It is illegal for an apartment owner to charge a fee to rent his/her own apartment.)

Many brokers do not share their rental information with other brokers because there is no Multiple Listing Service (MLS) in New York City for rentals that covers all real estate firms. It is very fragmented, which means that no one firm is able to tell you about all of the available rentals in the city.

Because Time = Money to a broker, you’ll be shown a few apartments within the broker’s territory and will be expected to choose the least objectionable one. If you still haven’t found a home after a few days of service, a broker will lose interest and move on to a more urgent client. Even in a slower real estate market, a successful broker wants to “sniff out” who is desperate for an apartment today. That’s who will get the broker’s attention. All others are time-wasters to a broker.

FACT: Rental brokers tend to specialize in one limited area because New York is a big city and it takes too much time to go to all NYC area neighborhoods with potential renters. The broker’s convenience is more important than your convenience because Time = Money. Therefore, a broker will expect you to limit your apartment search to the neighborhoods closest to the broker’s office.

manhattan; real estate agent

About Free Websites

Budget-conscious renters like and other free sites because there’s no registration fee to access the data. You might indeed find many apartment listings with too-good-to-be-true rents, and that’s the catch: they are often too good to be true.

More likely you will find that most of the posted listings are from brokers, whether disclosed or not. So the "free website" becomes merely a way to channel potential renters to brokers. If you wind up paying a broker to find you an apartment, what did you gain by going to a "free" website?

Free sites don’t employ anyone to validate the truthfulness of the listings, nor does anyone remove a listing when the apartment has been rented.

Many free listings are bait-and-switch come ons posted by brokers or are total frauds run by unscrupulous con artists who take advantage of New York’s costly rental market.

If you’re not convinced about the number of scams run from free websites, just look here, here, here, here, here, here, here, here, here, here, here, and here.

The Associated Press released a story describing the problems with fraud on

“The New York section is now so rife with con artists that they may begin charging landlords to discourage illegitimate listings.”

Always beware of the con artist’s creativity when you use a free website.

A Better Way to Go - Subscribe for Verified No Fee Listings . . . does not take any broker listings at all, only listings directly from landlords, owners, and managing agents.

Because of that, the website can guarantee its users that all listings are 100% No Broker Fee. Yes, there is a small service charge to use the website, but you are guaranteed access to thousands of listings, guaranteed no broker fee on any listing, listings updates 7 days per week, and Customer Support for any question or concern. We believe is demonstrably the better choice.

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