Why write a cover letter? Won’t the application be sufficient?
In a word, “no”!
I urge every potential renter to write a cover letter that you will attach to every application that you submit.
Because the landlord’s application form is asking about factual information, such a your name, address, social security number, place of employment, income, etc. But it doesn’t tell the landlord much about you.
Think about how many things aren’t asked on an application form that show the landlord you are a person of good character, exceptional skill, great talent, vision, and community concern. In other words, a cover letter is a fine place to impress the landlord that you’re a decent, upstanding citizen who understands that you have a legal and moral obligation to respect the landlord’s property and pay the rent on time.
Think of this cover letter as the right place to get an edge on the competition for this apartment.
Broker’s merely present the application to the landlord. You can impress the landlord, particularly if you are young and early in your career.
After all, if the landlord has a choice between you and another applicant, but all he knows about the other applicant is what’s on the application form, you can get the edge.
For example: if you can honestly say to the landlord that you’re a volunteer for certain community groups or a volunteer in a school or hospital, the landlord is going to know that you are a highly responsible young person.
If you talk about your advanced schooling, the landlord will infer that your career is certain to move upward. If you talk about any awards you’ve won from schools or community groups, the landlord will once again know that you are highly responsible and highly respected.
In short, a well written cover letter will be an introduction to who you are as a person. It’s your chance to put your best foot forward.